I believe good design has the power to transform lives in the smallest of ways. I enjoy big challenges that demand simple solutions, and even better, if the result uplifts people.
Currently designing, but trained as a multidisciplinary artist in London, I find inspiration in my everyday surroundings and interactions. I've led teams of designers, writers, researchers in their creative development, and guided businesses small and large in achieving their strategic objectives.
I'm based in sunny Singapore, but connected globally. You may occasionally find me elsewhere in the world, meeting friends, enjoying a cuppa and hiding out in museums (or all of the above), incubating ideas.
On the side, I practice mindfulness through yoga, exercise, and pruning my monstera plants. I care about equality, women's rights and mental health.
Strategy Consulting
Value proposition design
Design strategy
Design Thinking facilitation
Discovery research & interviews
Product & Experience Design
Service blueprinting
UI/UX design
Interactive prototyping
Usability testing
Creative Direction & Design
Illustrations
Copywriting & communications
Leadership & Ops
Culture and skills training
Project management
DesignOps